Snow White Smile

Task

Photo contest of smiles for toothpast brand that is beeing arrainged annually.

Insight

When people smiles with confidence they shows their teeth. Better result with toothpast - shinier teeth. The best result – snow white teeth.

Solution

We developed the website that allowed people to upload their photos, share them with friends and get points (Likes) to win the compatition. When people likes one’s photos, his/her smile becomes more shiny. The competitor with the most liked smile wins the prize: trip to Rome, Italy.

Website was fully integrated with Facebook application. Login and share functionalities simplified with e-mail and social media accounts, such as, gmail, facebook, twitter, mail.ru etc.

Tools

Photo-Contest website (demo website login:tebessum, password:pg321bam), Facebook Application, Rich Media