digitalbr@nd - digitalbr@nd - full service interactive agency based in Baku, Azerbaijan
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    More European Than The European

     

    Task

    In 2011, Hyundai introduced i40, which was designed specifically for the European market. Azerbaijanis highly appreciate the European origin of goods, especially in terms of quality issue.  The challenge was to overcome 'European Quality = Made in Europe' barrier.

     

    Insight

    There are a lot of products invented in Europe, which are now made in better quality in another parts of the world.

     

    Solution

    Facebook based contest of de-motivators showing the products invented in Europe, which are now made in better quality in other parts of the world or the market leaders in those categories are non-European companies.

     

    Tools

    Facebook Page, Custom Facebook Tab,  Screen-Glide Ads

     

    Awards

    Red Jolbors Fest, 2013, Online Campaigns Category, Bronze

    Client

    Auto Azerbaijan

    Brand

    HYUNDAI i40

    Creative Agency

    digitalbr@nd

    dahaavropali.com

    Screen Glide

    Demotivators

    Red Jolbors Fest Page