Behind The Big Business

Task

Target premium segment who can’t buy Mersedes S Class or BMW 7 series (not only for affordability reason), but want the same status feeling with his/her car.

Insight

In Azerbaijan, most of top-ranked (not the highest) officials and SME owners can afford financially the most luxury cars that exist. But for some reasons (mainly - political) they are cautious to buy them. At the same time they want the same size, comfort and facilities from their “cheap” car, briefly speaking - the same status.

Solution

We focused on self-esteem of the egocentric mid-level "big bosses" - government officials and SME owners. We bolded their role as a persons who stands for the big businesses (deeds). And we reveal to them a Car which corresponds with their status and politically safe... Because, at the end, it’s Hyundai :)

Tools

Product website, Interstitial Ads